The Raleigh Hotel
Brand New Nostalgia
After its purchase by Tommy Hilfiger, The iconic Raleigh Hotel sought new life, without losing its status of Grande Dame on Collins Avenue. Sideways embraced its history while crafting a fresh and youthful identity for the property.
Creative Direction, Photography, collateral, digital
- Agency: Sideways
- Designers: Callie Peck, Ricardo Gonzalez, Elena Medina
- Photographers: Brinson + Banks
- Technologist: Devon Hirth