Creative Director

The Raleigh Hotel

Celebrate brand new nostalgia at Miami's Art Deco icon, The Raleigh Hotel. 

The Raleigh Hotel Pinups

The Raleigh Hotel
Brand New Nostalgia

After its purchase by Tommy Hilfiger, The iconic Raleigh Hotel sought new life, without losing its status of Grande Dame on Collins Avenue. Sideways embraced its history while crafting a fresh and youthful identity for the property.


Creative Direction, Photography, collateral, digital


The Raleigh Hotel Print Ad
The Raleigh Hotel Little Book of Tricks
The Raleigh Hotel Little Book of Tricks — Contents
The Raleigh Hotel Collateral Suite
The Raleigh Bicycle
The Raleigh Steps
The Raleigh Hotel Digital
  • Agency: Sideways
  • Designers: Callie Peck, Ricardo Gonzalez, Elena Medina
  • Photographers: Brinson + Banks
  • Technologist: Devon Hirth