Creative Director
Device View.jpg

Logitech Circle

Home is happening. Be there for every magic moment with Circle.

Logi Circle Hero Product

Logitech CircleYou’re home.
Away from home.

Logitech’s first product under its new brand, Circle expanded the company beyond mice and keyboards into smart home products. Sideways helped to position Circle as the home camera that connects you to family, setting it apart from a crowded home security marketplace. 


Creative Direction, advertising, photo & Video


Logitech Circle Digital
Logitech Circle Product Shot
Logitech Circle Haylee and Dog
Logitech Circle: Don't Miss a Thing
Logitech Circle Volcano
Logitech Circle Black Product
  • Agency: Sideways
  • Art Director: Dana Beierle
  • Director: Chandler Kauffman
  • DP: Frank Sun
  • Photographer: Caroline Petters
  • Edited by: bgstr