Callie Peck
Creative Director
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Jonboy for Moxy Hotels

Sideways created concepts for Yoox’s US online store. An exercise in emotion-centric ecommerce, the Yoox concept focuses on presenting shoppers with limited options in order to hone personal preferences.

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Jonboy X Moxy

Make Mine a Micro

For Jonboy’s collaboration with Moxy Times Square, Sideways created a tattoo parlor concept that could build up and break down in a flash. Custom designed curtains and neon lighting are the perfect backdrop for the full celebrity Instagram treatment.

creative direction, Interior Concept, Design

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Jonboy Opening Party
Jonboy Detail

  • Agency: Sideways