Creative Director

Jonboy for Moxy Hotels

Sideways created concepts for Yoox’s US online store. An exercise in emotion-centric ecommerce, the Yoox concept focuses on presenting shoppers with limited options in order to hone personal preferences.


Jonboy X Moxy

Make Mine a Micro

For Jonboy’s collaboration with Moxy Times Square, Sideways created a tattoo parlor concept that could build up and break down in a flash. Custom designed curtains and neon lighting are the perfect backdrop for the full celebrity Instagram treatment.

creative direction, Interior Concept, Design

Jonboy Illuminated Wall.JPG
Jonboy Opening Party
Jonboy Detail
  • Agency: Sideways