Creative Director

The Line Hotels

Each of Sydell Group's Line Hotels is inspired by the neighborhood it is a part of.

The Line Hotel LA

The Line Hotels

Growing New Roots

Sydell Group properties have gained a reputation as neighborhood game-changers. The Line Hotel continued this tradition by making its home in LA's Koreatown. Three years later, the brand braced to bring a new luxury to DC's Adams Morgan, with a third location in Austin set for 2018. Sideways developed a new digital presence for The Line that showcases its excellent editorial content in a beautifully minimal site built for future properties. Personally, I can't wait.

digital creative direction, development


The Line Hotel Desktop Website
The Line DC
The Line LA Pages
The Line Mobile Site
  • Agency: Sideways
  • Art Director: Dana Beierle
  • Technologists: William Garcia, Callie Peck