Creative Director


Callie Peck has over 12 years of experience in digital, working for the betterment of client brands

Callie Peck by Adrian Buckmaster

Brooklyn-Based, Digitally-Raised

With over 13 years of experience in creative media and seven years specializing in hospitality, I’ve spent my career forging strong brands that seamlessly transition from digital to physical and experiential expressions. My passion lies in creative that serves a clear purpose and can equally delight a guest, a customer, a user and a CFO.

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Since its founding in 2010, I've had the pleasure of building and directing the creative team at Sideways. From a company of three to a staff of over thirty, I've been personally involved with every client and project. My role has encompassed technology, strategy and content direction, and broadened from a deep focus in interactive to 360° services. If we see a brand need for something, we dive in head-first.

Prior to my role at Sideways, I began my career as an interactive art director at Ogilvy & Mather in Durham, where I balanced a full design workload with full-stack website and web app development. Upon moving to New York, I worked as an interactive art director with Dogmatic Inc., where I not only lead design projects but also built content management systems for automating regular design exercises. With Dogmatic, I directed major identity projects for CPG brands and non-profits.

With my days still often spent in front of a computer, I take comfort in working with my hands after hours. I am currently working on renovating a 110-year-old building in Bed-Stuy, Brooklyn, which I consider to be my very worst good idea. My true love, though, is in designing and constructing costumes.

Clients Include

  • Hospitality & Residential

  • Equinox Hotels

  • Sydell Group

  • sbe

  • Two Roads Hospitality

  • !5 Hudson Yards

  • Corcoran Sunshine

  • SLS Hotels

  • Thompson Hotels

  • Freehand Hotels

  • JDV Hotels

  • Affinia Hotels

  • The Line

  • The James

  • The Saguaro

  • The Redbury

  • The Raleigh

  • The Lowell Hotel

  • Restaurants & Entertainment

  • NeueHouse

  • Sweetgreen

  • Rainbow Room

  • Betony

  • Katsuya

  • Castell

  • Marc Murphy

  • Kingside

  • Maison Dellos

  • Sony Music

  • Logitech

  • Radius / The Weinstein Company

  • Live Nation

  • Bruce Springsteen

  • FX Networks

  • Fashion & CPG

  • CFDA

  • Tamara Mellon

  • Mark Fischer

  • Carolina Herrara

  • La Marque

  • Brand Assembly

  • Cardigan by Lynne Hiriak

  • Rocawear

  • American Express

  • Coca-cola

  • Tostitos

  • Kraft

  • Bath & Bodyworks

  • Aurora

  • Nulo