Creative Director

Moxy Hotels

We began working with sbe when the hospitality giant was home to a mere dozen brands. Now parenting nearly three dozen hotel, restaurant and nightlife brands, sbe‘s is poised to become a global hospitality giant. As digital AOR, our creative spans identity, advertising and physical collateral in addition to having created nearly ten brand sites and sbe‘s digital hub.


Moxy Hotels

Screw it. Let’s do it.

Moxy Hotel’s introduction to New York brought a four-year-old brand into the city’s spotlight. Promising NYC’s largest all-season rooftop bar is sure to get you attention, especially when it boasts the Tao Group’s name. Sideways brought Moxy to market with a creative suite from marketing collateral and digital to out-of-home. We stayed true to the brand’s playful spirit, but focused on photography that could stand up to a discerning New York audience.

CREATIVE DIRECTION, identity, advertising, digital, collateral


Moxy Composition
Moxy Times Square Vinyl Wrap
Moxy Hotels Mobile
Abby House Investor Deck
Moxy Sales Kit
  • Agency: Sideways
  • Art Director: Dana Beierle
  • Technologist: Hector Garcia