Castell Rooftop Lounge
A Cocktail Party in the Sky
New York’s first AC hotel knew that it needed an elevated offering in a crowded Midtown market. Its rooftop lounge sought an identity to set it apart in the neighborhood and to attract a sophisticated local after-work scene.
CREATIVE DIRECTION, Concept Direction, identity, Tabletop & Environmental, Art Direction, Print Design
- Agency: Sideways
- Design Support: Dana Myrin