The Line Hotels
Growing New Roots
Sydell Group properties have gained a reputation as neighborhood game-changers. The Line Hotel continued this tradition by making its home in LA's Koreatown. Three years later, the brand braced to bring a new luxury to DC's Adams Morgan, with a third location in Austin set for 2018. Sideways developed a new digital presence for The Line that showcases its excellent editorial content in a beautifully minimal site built for future properties. Personally, I can't wait.
digital creative direction, development
- Agency: Sideways
- Art Director: Dana Beierle
- Technologists: William Garcia, Callie Peck