Stepping into the digital age
New York Fashion Week: four words that define an entire culture. When the Council of Fashion Designers of America acquired the famous fashion calendar, they hired us to create the first ever digital NYFW scheduling app – formerly known as Ruth's List. For this pivotal transformation (and many others over the last four years), we worked with the CFDA to create digital experiences worthy of the illustrious organization and its members.
creative direction, applicationdesign
- Agency: Sideways
- Technologist: William Garcia