Co-founder of the legendary Jimmy Choo, Tamara Mellon brought her eponymous brand to Sideways for an identity update to accompany its transitioning business model. We helped the brand make a strategic pivot, and shaped a digital platform to replicate a high-end retail experience.
CREATIVE DIRECTION, BRANDING, E-COMMERCE STRATEGY
- Agency: Sideways
- Designer: Angel Angelov
- Copywriter: Eddie Brannan
- Technologists: William Garcia, Chris Johnson
- Product Photographer: Thomas Kletecka