Creative Director

Logitech ZeroTouch

Stay in touch from ten and two.

ZeroTouch Point of Sale

Logitech ZeroTouchKeep in touch,
from ten and two.

We created a launch campaign was designed to get tech-savvy drivers excited about using ZeroTouch. To dodge the inherent elements of taboo and fear in these types of conversations, we created charming, illustrated characters which anchored the messaging across multiple platforms.


Creative Direction, branding, advertising, packaging


Logitech ZeroTouch: Packaging
ZeroTouch Character Design
Logitech ZeroTouch Out of Home
Logitech ZeroTouch Launch
Logitech ZeroTouch T-Mobile
  • Agency: Sideways
  • Art Director, Character Designer: Dana Beierle
  • Animators: Dustin Mattock & Eric Keshishian