Logitech ZeroTouchKeep in touch,
from ten and two.
We created a launch campaign was designed to get tech-savvy drivers excited about using ZeroTouch. To dodge the inherent elements of taboo and fear in these types of conversations, we created charming, illustrated characters which anchored the messaging across multiple platforms.
Creative Direction, branding, advertising, packaging
- Agency: Sideways
- Art Director, Character Designer: Dana Beierle
- Animators: Dustin Mattock & Eric Keshishian